Target understands back-to-school is a time to sweat the details – from the list, to the looks, to the price tag.
This campaign elevates the huge emotional significance of getting the exact right stuff at the exact right price.
–––––––––– CREDITS Client: Target Agency: 72andSunnyGCD: Bekah Sirrine CD: Jamie Reilly Sr Designer: Victoria Macey Sr Writer: Jackie Meyer Jr Designer: Andy Lam Jr Writer: Alex Spott Producer: Deb Rosen
–––––––––– FILM Directors: Dayton/Faris Editor: Val Thrasher Stylist: Alexis Zipp Animation: Hunter Gatherer
–––––––––– PRINT Photographers: JUCO Set Designer: Adi Goodrich